Put your drop in their calendar
Stop hoping they remember — the only place that survives drop day = the calendar.
The one inbox your customers check every morning.
Email, Instagram, TikTok — your customers scroll past most of it. But they all open their phone calendar to see what's on today. That's the one place your drop date stays visible until launch day. We help you put it there in one tap.
No app to install
Your fan taps once. Apple Calendar, Google Calendar, Outlook — already on their phone. Zero download, zero signup, zero friction.
No algo. No shadowban.
You don't fight a feed for visibility. The drop lives directly inside the calendar of every fan who tapped, and it stays there until launch day.
Real data, not vibes
See exactly how many fans added each drop, which calendar they picked, where they came from. The number you actually need: fans on standby for launch.
Standard tech, not a trick
We use .ics (RFC 5545), Google Calendar URLs and Outlook deeplinks — the same APIs Apple, Google and Microsoft document. No scraping, no hack, no fragile.
Here's exactly what your fan sees on launch day.
From the moment they tap "Add to calendar" until the drop opens — every screen, every notif, every moment your drop owns their attention.
A push notif lands on their lock screen
Before the drop, the OS fires a native calendar reminder at the times you chose. Same lock-screen position as a meeting reminder.
The drop sits in their calendar like a meeting
Title, date, location URL — everything renders natively inside Apple Calendar and Google Calendar.
A live widget on your store, not a redirect
Paste a 3-line script on your Shopify product page. Visitors see the live countdown and add to calendar without ever leaving your site.
A real number: how many fans have the date
Every add is tracked. You see the curve grow as launch day approaches, the split by calendar, the source (Insta, store, newsletter). No more guessing: you know how many fans have the date in their calendar.
Drop date → your fan's calendar in 30 seconds.
Create your drop
Title, date, image, link to your store. Done in 30 seconds. Each event gets its own link, like app.release.wtf/?e=your-drop.
Share or embed
Drop the link on Insta, in your bio, in your email. Or paste the embed code on your Shopify store — fans see the live countdown right on the product page.
Their phone reminds them
Apple Calendar, Google Calendar, Outlook — your fan picks one, taps once. When the drop goes live, their phone reminds them.
Built for drops. Nothing else.
One-tap to Apple, Google, Outlook
We generate the .ics file, the Google Calendar link and the Outlook deeplink from your event. Your fan picks their calendar, taps once. Drop is in.
Embed widget for your store
Drop a 3-line <script> on Shopify, Webflow, anywhere. A live countdown lands on your product page. Visitors hit "Add to calendar" without leaving your site.
Stats that matter
See how many fans added each drop, which calendar they picked, where they came from (Insta vs your store vs newsletter). Optimize what works.
Quick answers.
Do my fans have to install anything?
Why is there no monthly subscription?
Does it work on Shopify, WooCommerce, custom sites?
<script> tag. Paste it on any page that accepts custom HTML and scripts: Shopify themes, WooCommerce, Webflow or your own site. What happens after I pay?
GDPR / privacy?
Can I get an invoice for my company?
How do you want fans to remember your drop?
Set up your first drop in 30 seconds. Pay only when you decide to publish.
Set up your drop