If you only want your customers to have the date in their calendar, release.wtf costs 29 € a year, with no cap on adds. If you want to collect their numbers and send them SMS, you need Laylo. If your store is on Shopify and you want to track sales per drop, look at OnDrop.
Prices read on each tool's site on 30/10/2026.
| Tool | First paid plan | Price for a year | Without paying | Calendar adds | Where it works | What it does |
|---|---|---|---|---|---|---|
| release.wtf | 1-year pass | 29 € (or 59 € for life) | Preview before publishing | No cap | Any site | Drop page, calendar reminders, widget |
| OnDrop | Pro | $129 | 1 drop, with its branding | Cap not stated | Shopify | Theme block, drop page, calendar reminders |
| AddCal | Premium | $144 | 2 calendars, 10 events a month, with its branding | No stated cap | Any site | Calendar links, RSVP, reminder emails |
| AddEvent | Small Business | $348 | 100 clicks, 20 RSVPs | 2,500 clicks | Any site | Calendar buttons, RSVP, embedded calendars |
| Laylo | Pro | $300 + messages | Not stated on its pricing page | No calendar on its pricing page | Any site, Shopify integration | Email, SMS, Instagram DMs to sign-ups |
You want a drop page and several reminders on your fans' phones, with no app to install, on any site. One add or ten million: the price stays the same.
You want to collect numbers and send SMS or DMs. Messages are paid on top of the subscription.
Your store is on Shopify and you want a native block in your theme. Its Brand plan, at $299 a year, adds sales per drop.
You mostly run events with sign-ups, where RSVP matters as much as the reminder.
No SMS, no email to fans, no contact collection. On Google Calendar, the fan's own reminder settings apply.
Set up your drop →