FAQ

It's a tool that lets you create a web page for your launch (streetwear drop, album release, podcast premiere, any product with a specific date). Your fans click the page, add the event to their calendar in 1 tap, and their phone reminds them automatically on drop day. No app to install, no email to open.

29€ for 1 year of use (~2.40€/month) or 59€ Lifetime (one-time, no renewal ever). You can create a free account and preview events before paying. Payment only unlocks public publishing.

No. Flat pricing. You can create unlimited events and each event can accumulate thousands of fans at no extra cost. No volume fees.

No. Everything runs through their phone's native calendar (Apple Calendar, Google Calendar, Outlook…). They click your link, add the event, done. No release.wtf app, no push notification permission, no fan-side account.

Works the same way. The .ics file is universal: any modern CalDAV or iCalendar client reads it (Notion Calendar, Yahoo, Proton Calendar, Fastmail, Thunderbird, Samsung Calendar, MIUI Calendar, etc.). A dedicated "Other calendar" link sits below the 3 main buttons for these users.

A calendar notification has near-100% open rate. Emails average 20-30%. The calendar notification fires locally on the fan's phone at the exact drop time — no server involved, no spam filter, no Gmail algorithm. Mechanically more reliable.

Yes. We provide an HTML widget you paste on any page of your site (homepage, password page, product page). The widget shows the countdown and calendar buttons directly embedded. Compatible with Shopify, BigCommerce, Squarespace, WordPress, Webflow, or raw HTML.

Everything is tracked in real time: drop page views, calendar adds, traffic sources (Instagram, TikTok, direct…), real launch-day clicks on the calendar link. All visible on your stats page in the admin. GDPR compliant: no cookies, hashed IP.

Yes, and complementary. The idea is to stack: send your announcement email + an SMS the day before + your fans ALSO get the calendar notification on launch day. More chances the info lands and the person shows up. release.wtf doesn't replace your existing tools, it strengthens them.

As little as possible. When a fan clicks "Add to calendar", we log an anonymous click (hashed IP, simplified user-agent, traffic source) for analytics. No personal fan data (email, phone, name) is stored. Analytics data is purged after 90 days. GDPR compliant by design.

You pick the cover image, an accent color matching your brand, the title, the description. The layout stays standard to guarantee conversion (buttons placed at tested positions). For Pro brands, advanced CSS customization is planned for a future version.

About 30 seconds for the first time (account + first event), 15 seconds for subsequent events. Paste the title, date, time, upload a cover image, published.

You can create a free account and create events in preview mode — you see exactly what the public page looks like, you can test it, add the drop to your own calendar to verify everything works. Payment only unlocks publishing accessible to external fans.

Mostly streetwear brands, sneaker brands, fashion drops, music creators (album/single releases) and podcasters. Any brand with a launch on a specific date is a fit. For brands with regular restocking (no specific date), we're a less good fit.

Direct email to hey@release.wtf, I read everything (Maxime, founder). Reply within 24-48h on average.