Stop hoping they remember — the only place that survives drop day = the calendar.
Email, Instagram, TikTok — your customers scroll past most of it. But they all open their phone calendar to see what's on today. That's the one place your drop date stays visible until launch day. We help you put it there in one tap.
Your fan taps once. Apple Calendar, Google Calendar, Outlook — already on their phone. Zero download, zero signup, zero friction.
You don't fight a feed for visibility. The drop lives directly inside the OS calendar of every fan who tapped — guaranteed delivery on launch day.
See exactly how many fans added each drop, which calendar they picked, where they came from. The number you actually need: fans on standby for launch.
We use .ics (RFC 5545), Google Calendar URLs and Outlook deeplinks — the same APIs Apple, Google and Microsoft document. No scraping, no hack, no fragile.
From the moment they tap "Add to calendar" until the drop opens — every screen, every notif, every moment your drop owns their attention.
15 minutes before drop time, the OS fires a native calendar reminder. Same priority as a meeting reminder, same lock-screen position. You can't miss it.
Title, date, location URL — everything renders natively inside Apple Calendar and Google Calendar.
Paste a 3-line script on your Shopify product page. Visitors see the live countdown and add to calendar without ever leaving your site.
Every add is tracked. You see the curve grow as launch day approaches, the split by calendar, the source (Insta, store, newsletter). No more guessing — you know exactly how many fans will actually show up.
Title, date, image, link to your store. Done in 30 seconds. Each event gets its own short URL like release.wtf/?e=tern-winrar.
Drop the link on Insta, in your bio, in your email. Or paste the embed code on your Shopify store — fans see the live countdown right on the product page.
Apple Calendar, Google Calendar, Outlook — your fan picks one, taps once. When the drop goes live, their phone rings. They show up.
We generate the .ics file, the Google Calendar link and the Outlook deeplink from your event. Your fan picks their calendar, taps once. Drop is in.
Drop a 3-line <script> on Shopify, Webflow, anywhere. A live countdown lands on your product page. Visitors hit "Add to calendar" without leaving your site.
See how many fans added each drop, which calendar they picked, where they came from (Insta vs your store vs newsletter). Optimize what works.
<script> tag — paste it anywhere HTML works. Tested on Shopify themes, WooCommerce, Webflow, Squarespace, Wix, plain HTML, Notion pages and Linktree alternatives. Set up your first drop in 30 seconds. Pay only when you decide to publish.
Set up your drop